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The consumer mind : brand perception and the implication for marketeers / Pepe Martinez

Main Author Martinez, Pepe Publication London : Kogan Page, 2012 Description 178 p. ; 24 cm ISBN 9780749465704 Topical name Neuromarketing
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Consumidor - Comportamento CDU 658.89
 366.1
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
366.1 MAR(I) Available IA15273
Book Biblioteca IADE-UE
366.1 MAR Available IA11844
Total holds: 0

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