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The commercial contribution of clinical studies for pharmaceutical drugs / Ashish Sood, Eelco Kappe, Stefan Stremersch

Main Author Sood, Ashish Coauthor Kappe, Eelco
Stremersch, Stefan Analytic International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 65-77 Topical name Marketing farmacêutico
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