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Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling

Main Author Lambin, Jean-Jacques, 1933- Coauthor Schuiling, Isabelle Edition 3rd ed Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm ISBN 9780230276024 Topical name Marketing - Europa
Marketing - Gestão
Marketing estratégico CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 LAM Available IA12552
Total holds: 0

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