Normal view MARC view ISBD view

Value proposition design : how to create products and services customers want / Alex Osterwalder... [et al.]

Coauthor Osterwalder, Alex
Pigneur, Yves
Bernarda, Greg
Smith, Alan
Publication Hoboken : John Wiley & Sons, 2014 Description XXV, 290 p. ISBN 978-1-118-96805-5 Abstract Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Índice: 1- Canvas; 2- Design; 3- Test; 4- Evolve
Topical name Gestão
Negócios - Plano
Criação de valor
CDU 658:005.51
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658:005.51 VAL 10775 Available 10775
Total holds: 0

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Índice: 1- Canvas; 2- Design; 3- Test; 4- Evolve

There are no comments for this item.

Log in to your account to post a comment.