Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

International Marketing / Michael R. Czinkota / Ilkka A. Ronkainen

Main Author Czinkota, Michael R. Coauthor Ronkainen, Ilkka A. Edition 10 th. ed. Publication Ohio : Cengage Learning, 2013 Description XXXV, 677 p. ISBN 978-1-133-62751-7 Topical name Marketing internacional CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:339.5 CZI Presencial/Restrito UE22777
Total holds: 0

Brief Contents: Part 1: The International Marketing Environment; Part 2: Finding Global Customers; Part 3: The Global Marketing Mix; Part 4: Leadership in Global Marketing.

There are no comments for this item.

Log in to your account to post a comment.