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Tourism and social marketing / C. Michael Hall

Main Author Hall, Colin Michael, 1961- Publication London : Routledge, 2014 Description XII, 294 p. ; 24 cm. Series Routledge Critical Studies in Tourism, Business and Management ISBN 9780415576666 Topical name Turismo - Marketing CDU 658.8:338.48
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:338.48 HAL Available UE22761
Total holds: 0

Table of contents:

1. Introduction to the field of social marketing: creating social change?
2. Intervention and theories of behaviour
3. The changing context of change agents: social marketing and governance
4. The process of social marketing
5. The craft and practice of social marketing
6. The demarketing of tourism attractions, activities and destinations
7. Tourist- and visitor-focused social marketing: cases and issues
8. Destination and community-based tourism and social marketing: cases and issues
9. Sustainable consumption and social marketing: towards behavioural change?
10. A sustainable future for social marketing: towards a socially dominant logic?

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