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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart

Main Author Solomon, Michael R., 1956- Coauthor Marshall, Greg W.
Stuart, Elnora W. Edition 9th ed. Publication Harlow : Pearson, 2018 Description 594 p. ISBN 978-1-292-22108-3 Abstract Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
 Índice: Topical name Marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 SOL Available IA14086
Book Biblioteca IPAM Porto
658.8 SOL 10880 Presencial/Restrito 10880
Total holds: 0

Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

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