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Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht

Main Author Simon, Hermann Coauthor Fassnacht, Martin Publication [Cham] : Springer, 2019 Description xviii, 558 p. ISBN 978-3-319-99455-0 Abstract In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Topical name Marketing
Marketing - Gestão
Preços
CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [PR] SIM 10961 Available 10961
Total holds: 0

ÍNDICE

1- Fundamentals of price management
2- Price strategy
3- Analysis: the economics of price
4- Analysis: the psychology of price
5- Decision: One-dimensional prices
6- Decision: Multidimensional prices
7- Decisioan: Long-term price optimization
8- Price management and institutional context
9- Implementation
10- Price management for consumer goods
11- Price management for industrial goods
12- Price management for services
13- Prices management for retailers
14- Innovations in price management

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.

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