Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8 SMI/HAN | Available | 9831 |
Table of contents
1. The Rise of the Experience
2. The Psychology of Engagement
3. Developing an Experiental Strategy
4. Anatomy of an Experiental Marketing Campaign
5. Digital Plus Live
6. Experience Design
7. Proving Performance and Measurement
8. The 10 Habits of Highly Experiental Brands
9. The Vocabulary of Experiences
10. Converting to an Experience Brand
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