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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover

Main Author Smith, Kerry, 1963- Coauthor Hanover, Dan, 1973- Publication Hoboken : John Wiley & Sons, cop. 2016 Description ix, 214 p. : il. ; 24 cm ISBN 9781119145875 Topical name Marketing experiencial CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 SMI/HAN Available 9831
Total holds: 0

Table of contents

1. The Rise of the Experience
2. The Psychology of Engagement
3. Developing an Experiental Strategy
4. Anatomy of an Experiental Marketing Campaign
5. Digital Plus Live
6. Experience Design
7. Proving Performance and Measurement
8. The 10 Habits of Highly Experiental Brands
9. The Vocabulary of Experiences
10. Converting to an Experience Brand

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