Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8:004.73 HEM | Available | 9838 | ||
Book | Biblioteca IPAM Porto | 658.8:004.73 HEM 11140 | Available | 11140 |
Table of contents
1. Understanding the Synergetic Digital Ecosystem
2. Understanding Digital Analytics Concepts
3. Choosing Your Analytics Tools
4. Digital Analysis: Brand
5. Digital Analysis: Audience
6. Digital Analysis: Ecosystem
7. Return on Investment
8. Understanding Digital Influence
9. How to Use Digital Analytics to Inform Marketing Programs
10. Improving Customer Service
11. Using Digital Analytics to Anticipate a Crisis
12. Launching a New Product
13. Building Your Research Plan
14. Building Reports that Will Actually Be Useful
15. The Future of Digital Data
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