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Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer

Main Author Barringer, Bruce R. Edition 2nd ed. Publication Harlow : Pearson Education, cop. 2015 Description 288 p. ; 24 cm ISBN 9781292059334 Topical name Negócios - Plano
Empreendedorismo CDU 658.012.2
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.012.2 BAR Available 9842
Total holds: 0

Table of contents

Part I - Starting the Process

1. Why Write a Business Plan?

Part II - What to do Before the Business Plan is Written

2. Developing and Screening Business Ideas
3. The Litmus Test of a Plan

Part III - Preparing a Business Plan

4. Introduction, Executive Summary, and Company Description
5. Industry Analysis
6. Market Analysis
7. Marketing Plan
8. Management and Organizational Structure
9. Operations Plan and Product Development
10. Analysis of Financial Projections

Part IV - Presenting the Business Plan

11. A Successful Business Plan Presentation

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