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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey, PR Smith

Main Author Chaffey, Dave Coauthor Smith, PR Edition 5th ed. Publication Abingdon : Routledge, 2017 Description xxvii, 660 p. : il. ; 25 cm ISBN 9781138191709 Topical name Marketing digital CDU 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:004.73 CHA/SMI Checked out 2024-04-01 9871
Total holds: 0

Contents

1. Introduction to digital marketing
2. Remix
3. Digital models
4. Digital customers
5. Social media marketing
6. Designing digital experiences
7. Traffic building
8. Customer lifecycle communications and CRM
9. Managing digital marketing
10. Digital marketing plan

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