Contents

Part I - New paradigms and philosophical insights

1. Toward a new marketing paradigm / Yoram (Jerry) Wind
2. New philosophical paradigms in marketing: From amoral consumerism to axiological societing / George G. Panigyrakis, Anna Zarkada
3. Restoring justice: An examination in the marketing context / Anna S. Mattila
4. Process-based marketing management / Tarek Mady, Ajay Manrai, Lalita Manrai
5. Future of theorizing in marketing: Increasing contribution by bridging theory and practice / Roderick J. Brodie

Part II - Contributions from other scientific fields

6. Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics to buyer-seller behavior / Richard P. Bagozzi, Willelm J. M. I. Verbeke
7. Neurophilosophy of explanation in economic psychology: An exposition in terms of neuro-behavior decision systems / Gordon R. Foxall
8. Autobiographical episodes, semantic memories and branding / B. Nilanthi Ratnayake, Amanda J. Broderick
9. Looking at vision: Eye/face/head tracking of consumers for improved marketing decisions / Michel Wedel, Rik Pieters

Part III - Reconnecting with consumers and markets

10. Evaluating customer relationships: Current and future challenges / Siddhart S. Sing, Dipak C. Jain
11. Unconventional marketing: From guerrilla to consumer made / Bernard Cova, Marcel Saucet
12. Social media: Past, present and future / Lindsay Korenich, Dana Lascu, Lalita Manrai, Ajay Manrai
13. Brand engagement / José Martí, Enrique Bigné, Antonio Hyder
14. Branding in the age of digital connectivity / Baskin Yenicioglu, George Christodoulides
15. The future of pricing in the digital era / P. K. Kannan
16. Human-computer interaction / Antonio Hyder, Enrique Bigné, José Martí
17. The Slogan Validator: The application of human-computer interface / Wan-Chen Wang, Luiz Moutinho

Part IV - New methodological insights in scholarly research in the field

18. Memes, memetics and marketing: A state-of-the-art review and a lifecycle model of meme management in advertising / Noel Murray, Ajay Manrai, Lalita Manrai
19. Confirmatory Tetrad Analysis as a tool todecide between the formative/reflective nature of constructs in marketing and management research / Joaquín Aldás-Manzano
20. The future applications of agent-based modeling in marketing / William Rand
21. Genetic, memetic and electromagnetism-like algorithms: Applications in marketing / Pedro Godinho, Manuela Silva
22. Futures research insights and methods / Luiz Moutinho, Nuno Teixeira, Miguel Lage