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Introduction to sport marketing / Aaron C.T. Smith, Bob Stewart

Main Author Smith, Aaron C.T. Coauthor Stewart, Bob Edition 2nd ed. Publication Abingdon : Routledge, 2015 Description x, 323 p. : il. ; 25 cm Series Sport management ISBN 9781138022966 Topical name Marketing desportivo CDU 658.8:796
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (Lispólis)
658.8:796 SMI Available UE23705
Total holds: 0

Table of contents

1. Sport marketing introduction
2. Sport markets
3. Sport consumers
4. Sport marketing opportunities
5. Sport marketing strategy
6. Sport products and branding
7. Sport pricing
8. Sport distribution
9. Sport promotion
10. Sport sponsorship
11. Sport services
12. Sport digital marketing and social media
13. Sport marketing implementation and control

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