Catálogo bibliográfico
Bibliographic catalog
Sports business management : decision making around the globe / George Foster, Norm O'Reilly, Antonio Dávila ; assisted by Carlos Shimizu, Kevin Hurd
Autor Foster, George Co-autor O'Reilly, NormDávila, Antonio Autor secundário Shimizu, Carlos
Hurd, Kevin Publicação New York : Routledge, 2016 Descrição vi, 512 p. : il. ; 26 cm ISBN 9781138919549 Nome comum Desporto - Gestão CDU 796.06
| Tipo de documento | Localização | Cota | Estado | Data de devolução | Código de barras | Reservas |
|---|---|---|---|---|---|---|
| Monografia | UE Lispólis | 796.06 FOS | Disponível | UE23713 |
Total de reservas 0
Table of Contents
Part I - Introduction to Sports Business Management
1. Decision Making: A Structured Approach
2. The World of Sports and Its Business Ecosystem
Part II - Stakeholders
3. Leagues
4. Clubs, Owners and Management
5. Professional Athletes and Players Associations/Unions
6. Club Player Side Decision Making
7. Global Sporting Bodies, Federations and Associations
8. College Sports
9. Sporting Events and Mega-Events
Part III - Applications
10. Sport Marketing
11. Sport Sponsorship
12. Athlete Sponsorship, Endorsement and Branding
13. Ticket Pricing and Venue-Related Revenue Streams
14. Building Sports Engagement
15. Sport Broadcasting 1: Content and Distribution Decisions
16. Sport Broadcasting 2: National and Regional Sport Networks
17. Building New Venues and Venue Management
18. Valuation of Clubs, Companies, and Other-Sporting Related Assets
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