Normal view MARC view ISBD view

Consumer behavior : buying, having, and being / Michael R. Solomon

Main Author Solomon, Michael R., 1956- Edition 12th ed Publication Boston : Pearson , 2018 Description 623 p. : il. ; 28 cm ISBN 9781292153100 Topical name Estudo de casos
Decisão - Tomada
Marketing estratégico
Consumidor - Comportamento CDU 366(4)
658.89

Tags from this library: No tags from this library for this title. Log in to add tags.