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Start with why : how great leaders inspire everyone to take action / Simon Sinek

Main Author Sinek, Simon Publication [London] : Penguin Business, 2019 Description x, 246 p. : il. ; 20 cm ISBN 9780241958223 Abstract Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY. This book is for anyone who wants to inspire others, or to be inspired
Introduction: Why Start with why? Part 1: A world that doesn't start why Part 2: An alternative perspective Part 3: Leaders need a following Part 4: How to rally those who believe Part 5: The biggest challenge is success Part 6: Discover why
Topical name Liderança
Sucesso empresarial
CDU 316.46
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Book IADE-UE
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Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.
This book is for anyone who wants to inspire others, or to be inspired

Introduction: Why Start with why?
Part 1: A world that doesn't start why
Part 2: An alternative perspective
Part 3: Leaders need a following
Part 4: How to rally those who believe
Part 5: The biggest challenge is success
Part 6: Discover why

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