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Typography / Gavin Ambrose, Paul Harris

Main Author Ambrose, Gavin Coauthor Harris, Paul Edition 2nd ed. Publication London : Bloomsbury Visual Arts, 2017 Description 200 p. : il. ; 23 cm Series Basics design ISBN 9781474225281 Abstract Introduction 1 A Brief History of Typography The evolution of type/Theory and principles 2 Looking at Type Where type is used/What is type?/Typefaces and fonts/ Typeface style/Italic or oblique?/Looking at a typeface/ Typeface anatomy/x-height/Absolute and relative measurements Industry view: TOKY 3 Type Classification Basic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/ Serif variations/Gothic typefaces/Gothic variations/Rounded variations/ Script typefaces/Graphic typefaces/Type classification for a digital age/ Industry view: Urban Influence 4 Choosing Type Navigating the sea of type/Type families/Using multiple typefaces/ Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/ Drop and standing capitals/Special characters/Ligatures/ The right character for the job/Non-alphabetical typefaces/ Industry view: Triboro Design 5 Setting Type Leading/Tracking/Kerning/Spacing/ Overprinting and knocking out/ Legibility and readability Industry view: Designbolaget 6 Type Generation Hand-drawn type/Building letterforms/Font generation/ Dynamic type for the screen Industry view: Leftloft 7 Type Realization Materials/Printing techniques/Print finishing Industry view: Graphical House Exercises Glossary Acknowledgements and credits Index Topical name Tipografia - História
Tipos de letra
CDU 76
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book IADE-UE
R66 76.655 AMB Depósito IA14421
Total holds: 0

Introduction
1 A Brief History of Typography
The evolution of type/Theory and principles
2 Looking at Type
Where type is used/What is type?/Typefaces and fonts/
Typeface style/Italic or oblique?/Looking at a typeface/
Typeface anatomy/x-height/Absolute and relative measurements
Industry view: TOKY
3 Type Classification
Basic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/
Serif variations/Gothic typefaces/Gothic variations/Rounded variations/
Script typefaces/Graphic typefaces/Type classification for a digital age/
Industry view: Urban Influence
4 Choosing Type
Navigating the sea of type/Type families/Using multiple typefaces/
Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/
Drop and standing capitals/Special characters/Ligatures/
The right character for the job/Non-alphabetical typefaces/
Industry view: Triboro Design
5 Setting Type
Leading/Tracking/Kerning/Spacing/
Overprinting and knocking out/ Legibility and readability
Industry view: Designbolaget
6 Type Generation
Hand-drawn type/Building letterforms/Font generation/
Dynamic type for the screen
Industry view: Leftloft
7 Type Realization
Materials/Printing techniques/Print finishing
Industry view: Graphical House
Exercises
Glossary
Acknowledgements and credits
Index

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