Table of contents

1. Inside consumption: new insights on what we buy and consume / S. Ratneshwar, David Glen Mick
2. Promotion and prevention in consumer decision-making: the state of the art and theoretical propositions / Michel Tuan Pham, E. Tory Higgins
3. Why and how consumers hope: motivated reasoning and the marketplace / Gustavo E. de Mello, Deborah J. MacInnis
4. Death, where is thy sting? Mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley
5. Making consumption decisions by following personal rules / On Amir, Orly Lobel, Dan Ariely
6. Variety for the sake of variety? Diversification motives in consumer choices / Barbara E. Kahn, Rebecca K. Ratner
7. Consuming fashion as flexibility: metaphor, cultural mood, and materiality / Susan B. Kaiser, Karyl Ketchum
8. A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Ravi Dhar, Klaus Wertenbroch
9. Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, Stephen M. Nowlis
10. Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann, Michael D. Slater
11. We are who we were: intergenerational influences in consumer behavior / Elizabeth S. Moore, William L. Wilkie
12. Consumer identity motives in the information age / John Deighton
13. Communal consumption and the brand / Thomas C. O'Guinn, Albert M. Muñiz, Jr.
14. How societies desire brands: using cultural theory to explain brand symbolism / Douglas B. Holt
15. Transformations in consumer settings: landscapes and beyond / George Ritzer, Michael Ryan, Jeffrey Stepnisky
16. Star gazing: the mythology and commodification of Vincent van Gogh / Gary J. Bamossy
17. Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij, Gewei Ye
18. What consumers desire: goals and motives in the consumption environment / Marsha L. Richins