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Competitive identity : the new brand management for nations, cities and regions / Simon Anholt

Main Author Anholt, Simon Publication Basingstoke : Palgrave Macmillan, 2007 Description xiii, 134 p. : il. ; 25 cm ISBN 9780230500280 Topical name Marca - Gestão
Marca - Identidade CDU 659.12
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
659.12 ANH Available 9959
Total holds: 0

Table of contents

1. What is Competitive Identity?
2. The Theory of Competitive Identity
3. Understanding National Image
4. Planning for Competitive Identity
5. Implementing Competitive Identity
6. Competitive Identity and Development

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