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Handbook of research on marketing and corporate social responsability / ed. by Ronald Paul Hill, Ryan Langan

Secondary Author Hill, Ronald Paul
Langan, Ryan Publication Cheltenham : Edward Elgar, 2014 Description xii, 418 p. ; 24 cm ISBN 9781781003787 Abstract The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives Topical name Marketing - Pesquisa
Responsabilidade social empresarial CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658:005.35 HIL Available IA14993
Total holds: 0

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives

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