Kerin, Roger A. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson . - 6th ed. . - Needham Heights : Allyn and Bacon, 1993 . - 720 p. : il. 26 cm . - 0205142427

Marketing - Marketing estratégico /

658.8 /

658.8 KERI (Biblioteca Universidade Europeia (QBN)) - UE12400