Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
. - 6th ed.
. - Needham Heights : Allyn and Bacon, 1993
. - 720 p. : il. 26 cm
. - 0205142427
Marketing - Marketing estratégico /
658.8 /
658.8 KERI (Biblioteca Universidade Europeia (QBN)) - UE12400