Etzel, Michael J. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton . - 13th ed. . - Boston : McGraw-Hill/Irwin, 2004 . - XXI, 728 p. . - 0-07-252650-5

Marketing / Marketing - Gestão / Estudo de casos /

658.8 /

658.8 ETZ 3678 (Biblioteca IPAM Porto) - 3678