Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
. - 13th ed.
. - Boston : McGraw-Hill/Irwin, 2004
. - XXI, 728 p.
. - 0-07-252650-5
Marketing / Marketing - Gestão / Estudo de casos /
658.8 /
658.8 ETZ 3678 (Biblioteca IPAM Porto) - 3678