Kotler, Philip, 1931- A framework for marketing management / Philip Kotler

A framework for marketing management / Philip Kotler . - New Jersey : Prentice Hall, 2001 . - XV, 352 p. . - 0-13-018525-6

Marketing / Marketing - Gestão /

658.8 /

658.8 KOT 3247 (Biblioteca IPAM Porto) - 3247