Kotler, Philip, 1931-
A framework for marketing management / Philip Kotler
A framework for marketing management / Philip Kotler
. - New Jersey : Prentice Hall, 2001
. - XV, 352 p.
. - 0-13-018525-6
Marketing / Marketing - Gestão /
658.8 /
658.8 KOT 3247 (Biblioteca IPAM Porto) - 3247