Kotler, Philip, 1931-
Principles of marketing / Philip Kotler... [et al.]
Principles of marketing / Philip Kotler... [et al.]
. - 2nd ed.
. - New Jersey : Prentice Hall, 1996
. - XXIII, 1031 p.
. - 0132622548
Marketing / Marketing - Gestão /
658.8 /
658.8 KOT 2811 (Biblioteca IPAM Porto) - 2811