Kotler, Philip, 1931- Principles of marketing / Philip Kotler... [et al.]

Principles of marketing / Philip Kotler... [et al.] . - 2nd ed. . - New Jersey : Prentice Hall, 1996 . - XXIII, 1031 p. . - 0132622548

Marketing / Marketing - Gestão /

658.8 /

658.8 KOT 2811 (Biblioteca IPAM Porto) - 2811