Kotler, Philip, 1931- Principles of marketing / Philip Kotler, Gary Armstrong

Principles of marketing / Philip Kotler, Gary Armstrong . - 5th ed. . - New Jersey : Prentice Hall, 1991 . - XXIII, 711 p. . - (The Prentice-Hall series in marketing . - 0-13-691247-8

Marketing / Marketing - Gestão /

658.8 /

658.8 KOT 967 (Biblioteca IPAM Porto) - 967