Kotler, Philip, 1931-
Principles of marketing / Philip Kotler, Gary Armstrong
Principles of marketing / Philip Kotler, Gary Armstrong
. - 5th ed.
. - New Jersey : Prentice Hall, 1991
. - XXIII, 711 p.
. - (The Prentice-Hall series in marketing
. - 0-13-691247-8
Marketing / Marketing - Gestão /
658.8 /
658.8 KOT 967 (Biblioteca IPAM Porto) - 967