Bernhardt, Kenneth L. Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear . - 7th ed. . - Chicago : Irwin, 1997 . - XIV, 665 p. . - (The Irwin series in marketing . - 0-256-20464-0

Marketing / Caso - Estudo / Marketing - Gestão /

658.8 /

658.8 BER 2363 (Biblioteca IPAM Porto) - 2363