Churchill Jr., Gilbert A. Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter

Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter . - 2nd ed. . - Boston : Irwin McGraw-Hill, 1998 . - XXIV, 630 p. . - (The Irwin series in marketing . - 0-256-22877-9

Marketing / Marketing - Gestão /

658.8 /

658.8 CHU 2748 (Biblioteca IPAM Porto) - 2748