Guiltinan, Joseph P. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul . - 4th ed. . - New York : McGraw-Hill, 1991 . - XVII, 449 p. . - 0-07-100831-4

Marketing / Marketing - Gestăo / Marketing estratégico /

658.8 /

658.8 GUI 988 (Biblioteca IPAM Porto) - 988