Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
. - 4th ed.
. - New York : McGraw-Hill, 1991
. - XVII, 449 p.
. - 0-07-100831-4
Marketing / Marketing - Gestăo / Marketing estratégico /
658.8 /
658.8 GUI 988 (Biblioteca IPAM Porto) - 988