Capon, Noel
Marketing management in the 21st century / Noel Capon, James M. Hulbert
Marketing management in the 21st century / Noel Capon, James M. Hulbert
. - New Jersey : Prentice Hall, 2001
. - XVII, 637 p.
. - 0-13-915695-X
Marketing / Marketing - Gestão /
658.8 /
658.8 CAP 3248 (Biblioteca IPAM Porto) - 3248