Capon, Noel Marketing management in the 21st century / Noel Capon, James M. Hulbert

Marketing management in the 21st century / Noel Capon, James M. Hulbert . - New Jersey : Prentice Hall, 2001 . - XVII, 637 p. . - 0-13-915695-X

Marketing / Marketing - Gestão /

658.8 /

658.8 CAP 3248 (Biblioteca IPAM Porto) - 3248