Jobber, David, 1947-
Principles and practice of marketing / David Jobber
Principles and practice of marketing / David Jobber
. - 3rd ed.
. - London : McGraw-Hill, cop. 2001
. - xxiv, 823 p.
. - 0077096134
Marketing / Marketing - Gestão /
658.8 /
658.8 JOB 3174 (Biblioteca IPAM Porto) - 3174
658.8 JOB 9048 (Biblioteca IPAM Lisboa) - 9048