Jobber, David, 1947- Principles and practice of marketing / David Jobber

Principles and practice of marketing / David Jobber . - 3rd ed. . - London : McGraw-Hill, cop. 2001 . - xxiv, 823 p. . - 0077096134

Marketing / Marketing - Gestão /

658.8 /

658.8 JOB 3174 (Biblioteca IPAM Porto) - 3174
658.8 JOB 9048 (Biblioteca IPAM Lisboa) - 9048