Lilien, Gary L., 1946-
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
. - 2nd ed.
. - Reino Unido : Decision Pro, cop. 2013
. - xvi, 263 p.
. - 9780985764807
Marketing / Marketing - Gestão /
658.8 /
658.8 LIL 9227 (Biblioteca IPAM Lisboa) - 9227