Lilien, Gary L., 1946- Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn . - 2nd ed. . - Reino Unido : Decision Pro, cop. 2013 . - xvi, 263 p. . - 9780985764807

Marketing / Marketing - Gestão /

658.8 /

658.8 LIL 9227 (Biblioteca IPAM Lisboa) - 9227