Kotler, Philip, 1931-
Marketing management : analysis, planning, implementation and control / Philip Kotler
Marketing management : analysis, planning, implementation and control / Philip Kotler
. - 6th ed.
. - New Jersey : Prentice Hall, 1988
. - XXI, 776 p.
. - (The Prentice-Hall series in marketing
. - 0-13-556267-8
Marketing / Marketing - Gestão /
658.8 /
658.8 KOT 2793 (Biblioteca IPAM Porto) - 2793