Kotler, Philip, 1931- Marketing management : analysis, planning, implementation and control / Philip Kotler

Marketing management : analysis, planning, implementation and control / Philip Kotler . - 6th ed. . - New Jersey : Prentice Hall, 1988 . - XXI, 776 p. . - (The Prentice-Hall series in marketing . - 0-13-556267-8

Marketing / Marketing - Gestão /

658.8 /

658.8 KOT 2793 (Biblioteca IPAM Porto) - 2793