Doyle, Peter
Marketing management and strategy / Peter Doyle, Phil Stern
Marketing management and strategy / Peter Doyle, Phil Stern
. - 4th ed.
. - New York : Prentice Hall, 2006
. - xii, 446 p. 27 cm
. - 0273693980
Marketing / Marketing - Gestăo / Marketing estratégico /
658.8 /
658.8[E] DOY (Biblioteca IADE-UE) - IA9048