Doyle, Peter Marketing management and strategy / Peter Doyle, Phil Stern

Marketing management and strategy / Peter Doyle, Phil Stern . - 4th ed. . - New York : Prentice Hall, 2006 . - xii, 446 p. 27 cm . - 0273693980

Marketing / Marketing - Gestăo / Marketing estratégico /

658.8 /

658.8[E] DOY (Biblioteca IADE-UE) - IA9048