Van Riel, Cees
Corporate branding : the marketing perspective / Cees van Riel, Guido Berens
Corporate branding : the marketing perspective / Cees van Riel, Guido Berens
In: The future of marketing. - p. 113-124
Marca / Imagem corporativa / Marketing - Análise e crítica / Consumidor - Comportamento /
658.8 KIT (Biblioteca IADE-UE) -