Van Riel, Cees Corporate branding : the marketing perspective / Cees van Riel, Guido Berens

Corporate branding : the marketing perspective / Cees van Riel, Guido Berens
In: The future of marketing. - p. 113-124

Marca / Imagem corporativa / Marketing - Análise e crítica / Consumidor - Comportamento /

658.8 KIT (Biblioteca IADE-UE) -