McDonald, Malcolm The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald

The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald . - London : Butterworth-Heinemann, 1991 . - VII, 268 p. . - 0750600896

Marketing / Marketing - Auditoria /

658.8 [AUD] /

658.8 [AUD] MCD 6048 (Biblioteca IPAM Porto) - 6048