Assessing marketing strategy performance / ed. Christine Moorman, Donald R. Lehmann

Assessing marketing strategy performance / ed. Christine Moorman, Donald R. Lehmann . - Cambridge : Marketing Science Institute, cop. 2004 . - 292 p. 24 cm . - 0-9657114-4-7

Marketing estratégico /

658.8:005.21 /

658.8:005.21 MOO (Biblioteca Universidade Europeia (QBN)) - UE23522