Assessing marketing strategy performance / ed. Christine Moorman, Donald R. Lehmann
Assessing marketing strategy performance / ed. Christine Moorman, Donald R. Lehmann
. - Cambridge : Marketing Science Institute, cop. 2004
. - 292 p. 24 cm
. - 0-9657114-4-7
Marketing estratégico /
658.8:005.21 /
658.8:005.21 MOO (Biblioteca Universidade Europeia (QBN)) - UE23522