Marketing research / David A. Aaker... [et al.]

Marketing research / David A. Aaker... [et al.] . - 12th ed. . - Hoboken : Wiley, cop. 2016 . - xxiii, 732 p. : il. 26 cm . - 9781119355274

Marketing - Pesquisa /

658.8.012.1 /

658.8.012.1 AAK 9804 (Biblioteca IPAM Lisboa) - 9804