Marketing research / David A. Aaker... [et al.]
Marketing research / David A. Aaker... [et al.]
. - 12th ed.
. - Hoboken : Wiley, cop. 2016
. - xxiii, 732 p. : il. 26 cm
. - 9781119355274
Marketing - Pesquisa /
658.8.012.1 /
658.8.012.1 AAK 9804 (Biblioteca IPAM Lisboa) - 9804