Johansson, Johny K.
The new global marketing : local adaptation for sustainability and profit / Johny K. Johansson, Michael T. Furick
The new global marketing : local adaptation for sustainability and profit / Johny K. Johansson, Michael T. Furick
. - 2nd ed.
. - [S. l.] : Cognella, cop. 2018
. - 561 p. : il., gráf. 28 cm
. - 9781516527076
Marketing internacional /
658.8:339.5 /
658.8:339.5 JOH (Biblioteca IPAM Lisboa) - 9864