Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski
Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski
. - [Bingley] : Emerald Publishing, 2018
. - XI, 426 p.
. - 978-1-83867-930-9
Marketing / Marketing - Gestão / Marketing - Métricas /
658.8 /
658.8 MAS 11035 (Biblioteca IPAM Porto) - 11035