Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski

Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski . - [Bingley] : Emerald Publishing, 2018 . - XI, 426 p. . - 978-1-83867-930-9

Marketing / Marketing - Gestão / Marketing - Métricas /

658.8 /

658.8 MAS 11035 (Biblioteca IPAM Porto) - 11035