Kotler, Philip, 1931-
Marketing Management
Marketing management / Philip Kotler, Kevin L. Keller
Marketing management / Philip Kotler, Kevin L. Keller
. - 14th ed.
. - Harlow : Pearson, 2012
. - 679, [128] p. 28 cm
. - 9780273753360
Marketing - Gestão /
658.8 /
658.8 KOT/KEL (Biblioteca Universidade Europeia (QBN)) - UE19856