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1. Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa Book Publication Boston : Allyn and Bacon, 1995 Description 578 p. a 2 colns : il. ; 24 cm LocationBiblioteca Universidade Europeia Availability Available (1).

2. Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa Book Publication New Jersey : Prentice Hall, 1995 Description XII, 612 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (1). Reference (1).