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Corporate branding : the marketing perspective / Cees van Riel, Guido Berens

Main Author Van Riel, Cees Coauthor Berens, Guido Analytic The future of marketing, p. 113-124 Topical name Marca
Imagem corporativa
Marketing - Análise e crítica
Consumidor - Comportamento
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Item type Current location Call number Status Date due Barcode Item holds
Article Biblioteca IADE-UE
658.8 KIT Available
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