Universidade Europeia -

Your cart is empty.

Your search returned 5 results. Subscribe to this search

|
1.
Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

Place hold Add to cart
2.
Total relationship marketing / Evert Gummesson Book Publication Oxford : Butterworth-Heinemann, 2008 Description xiv. 376 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

Place hold Add to cart
3.
Total relationship marketing : marketing strategy moving from the 4Ps: product, price, promotion, place: of traditional marketing management to the 30Rs: the thirty relationships: of a new marketing paradigm / Evert Gummesson Book Publication Oxford : Butterworth Heinemann, 2002 Description XIII, 350 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

Place hold Add to cart
4.
Qualitative methods in management research / Evert Gummesson ; foreword by John Van Maanen Book Publication Thousand Oaks : Sage Publications, cop. 2000 Description XI, 250 p., [1] f. ; 22 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis) Availability Available (2).

Place hold Add to cart
5.
Service quality : multidisciplinary and multinational perspectives ; ed. Stephen W. Brown... [et al.] Book Publication New York : Lexington Books, cop. 1991 Description XVIII, 351 p. LocationBiblioteca IPAM Porto Availability Available (1).

Place hold Add to cart