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Total relationship marketing : marketing strategy moving from the 4Ps: product, price, promotion, place: of traditional marketing management to the 30Rs: the thirty relationships: of a new marketing paradigm / Evert Gummesson Book Publication Oxford : Butterworth Heinemann, 2002 Description XIII, 350 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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Qualitative methods in management research / Evert Gummesson ; foreword by John Van Maanen Book Publication Thousand Oaks : Sage Publications, cop. 2000 Description XI, 250 p., [1] f. ; 22 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis) Availability Available (2).

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Service quality : multidisciplinary and multinational perspectives ; ed. Stephen W. Brown... [et al.] Book Publication New York : Lexington Books, cop. 1991 Description XVIII, 351 p. LocationBiblioteca IPAM Porto Availability Available (1).

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