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Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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Total relationship marketing / Evert Gummesson Book Publication Oxford : Butterworth-Heinemann, 2008 Description xiv. 376 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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Total relationship marketing : marketing strategy moving from the 4Ps: product, price, promotion, place: of traditional marketing management to the 30Rs: the thirty relationships: of a new marketing paradigm / Evert Gummesson Book Publication Oxford : Butterworth Heinemann, 2002 Description XIII, 350 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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