Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca Universidade Europeia (QBN) | 658.8:339.5 BIL | Available | UE22713 |
Bibliografia: 296 - 310 p.
Table of contents:
Part I: Prospects for Understanding International Marketing Challenges
1. Development and Trends in International Marketing
2. Policy Making and International Marketing
3. Economic Liberalization and Emergence of New Market Structures
4. Culture and Business Negotiations
Part II: The Choice for the Right Market and Market Entry
5. Research and Analysis in International Environments
6. Strategy and Market Entry
Part III: Operational Focus on Markets Abroad
7. Reach of Markets beyond Borders
8. From Product to Brand, from Brand to Service
9. The Approaches for Pricing in Different Market Structures
10. Communication Mix and Customer-Seller Links
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