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Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell Book Publication New York : McGraw-Hill, cop. 2000 Description 325 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry / Frederick Newell ; Paul Leblang, int. Book Publication New York : McGraw-Hill, 1997 Description XX, 315 p. LocationBiblioteca IPAM Porto Availability Available (1).

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