Universidade Europeia - catalog › Results of search for 'Jan-Benedict Steenkamp'

1.

Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp Book Publication London : Palgrave Macmillan, 2017 Description xxiv, 319 p. : il. ; 21 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

2.

Estratégia de marcas próprias : como enfrentar o desafio da marca de loja / Nirmalya Kumar, Jan-Benedict E. M. Steeenkamp Book Publication São Paulo : MBooks, 2008 Description xiv, 213 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1).

3.

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Private-label use and stores loyalty / Kusum L. Ailawadi, Koen Pauwels, Jan-Benedict E.M. Steenkamp Article Analítico Journal of marketing, 6 (November 2008), vol. 72, p. 19-30 LocationBiblioteca IADE-UE Availability Available (1).

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	1.	Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp Book Publication London : Palgrave Macmillan, 2017 Description xxiv, 319 p. : il. ; 21 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
	2.	Estratégia de marcas próprias : como enfrentar o desafio da marca de loja / Nirmalya Kumar, Jan-Benedict E. M. Steeenkamp Book Publication São Paulo : MBooks, 2008 Description xiv, 213 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1). 1 2 3 4 5 Place hold Add to cart (remove)
	3.	No cover image available Private-label use and stores loyalty / Kusum L. Ailawadi, Koen Pauwels, Jan-Benedict E.M. Steenkamp Article Analítico Journal of marketing, 6 (November 2008), vol. 72, p. 19-30 LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)