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How cool brands stay hot : branding to generations Y and Z / Joeri Van den Bergh, Mattias Behrer ; foreword by Patrick De Maeseneire

Main Author Van den Bergh, Joeri Coauthor Behrer, Mattias Edition 3rd ed. Publication London : Kogan Page, 2016 Description xxii, 287 p. : il. ; 24 cm ISBN 9780749477172 Topical name Marca - Gestão CDU 659.12
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
659.12 VAN/BEH Available 9867
Total holds: 0

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